More take-aways from LMA 2010

 

1) Twitter enhances experience for many — visit www.twitter.com and enter the search term #lma10 to read the thousands of tweets that were registered pre-, during, and post-conference. As of yesterday, tweets were still coming in. Not only can you get the real-time comments, there are many re-caps available and even a link to a YouTube video.

2) ACC Value Challenge — this initiative from the Association of Corporate Counsel has gathered real traction over the past year and received a shout-out in almost every session. Visit www.acc.com/valuechallenge/ for more information.

3) Social media matters — the session on leveraging social networking was jam-packed, with many overflow attendees opting to sit on the floor, rather than miss the presentation.

4) It’s not all about alternative billing practices — although an important part of doing business today, members of an in-house panel, moderated by the BTI Consulting Group’s Michael Rynowecer, were not all fans.

5) Measuring the success of lateral hires — in a session called, “Developing metrics for measuring your marketing ROI,” presenters advised that firms develop a tool to help retain “good” laterals, defined as those who not only bring in new clients, but also successfully cross-sell other practice areas.

6) Canadians punched above their weight in the Your Honor awards, snagging 6 of the 50+ presented, including Chapter of Year for LMA Vancouver. See below for the full list of Canadian winners.

Advertising — Single Ad
First: The Pink Ad, Bennett Jones LLP

Advertising Campaign
First: Signal Flag Branding Campaign, McInnes Cooper

Announcements
Second: First national Canadian law firm to become carbon neutral, Stikeman Elliott LLP

Chapter
First: Changing the Rules, LMA Vancouver Chapter

Newsletters
First: Registration Reform, Stikeman Elliott LLP

Recruiting
Second: The Exceptional People Campaign, Borden Ladner Gervais LLP