The event season is upon us, providing us with a deluge of human interactions. Imagine if every interaction led to a future business opportunity.
I stumbled on some photos of my first car last week — a British Leyland Motor Corporation (not BMW) Mini in British Racing [AKA bright] Green. In my cherished memories, that car was my best friend, my badge of independence, my freedom, my proof of being grown up, my ticket to popularity, my pride and my joy.
August 14, 2017|Web exclusive
Dark social is the online equivalent of traditional word-of-mouth communicating. Word of mouth is an essential component in legal referrals. Can you really understand how clients come to you or who influences them?
July 10, 2017|Web exclusive
Including marketing and business development skills into your early professional legal education program increases your odds of success in your legal career.
May 08, 2017|Web exclusive
You do have that natural gift if you look at business development as mitigating clients’ risks, resolving conflicts and providing solutions. Didn’t you go into law to help people and organizations? The BMW and Rolex are nice, too — but isn’t the mission of a lawyer to prevent and resolve conflict for people? Isn’t it a lawyer’s responsibility to advocate effectively for those who cannot?
April 10, 2017|Web exclusive
February 20, 2017|Web exclusive
January 09, 2017|Web exclusive
December 05, 2016|Web exclusive
November 07, 2016|Web exclusive