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M&A pet shop talk

Chewy and Parker are the principals of Pit-bull Marketing Inc., an Ontario-based marketing company that specializes in marketing dog rainwear, a lucrative niche industry. Chewy and Parker have determined there is more profit to be made in selling dog rainwear and want to expand their company by acquiring Raining Cats and Dogs Ltd., an Ontario-based company that retails dog rainwear. You are the new in-house counsel for Pit-bull Marketing. The parties have signed a non-binding letter of intent to proceed with the purchase of 100 per cent of the shares of Raining Cats and Dogs in an all-cash deal.