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Legal marketers celebrate excellence

|Written By Gail J. Cohen

Last night the Legal Marketing Association Toronto Chapter held its inaugual Your Awards Gala, which highlighted outstanding achievement of the local legal marketing community. Just shy of 100 people attended the event. CBC senior business correspondent Amanda Lang delivered an engaging keynote address highlighting some of the connections between innovation and productivity that lead to success in today’s knowledge economy.

“The marketing and business development talent in our community is tremendous. We were blown away by the number of entries in each category, and looking forward to seeing how our program evolves in the years to come," said outgoing chapter president Lindsay Everrit.

Awards were given out in four categories.

Advertising: The winner was Cassels Brock & Blackwell LLP for its “A Law Unto Ourselves” student recruitment campaign. The WeirFoulds team received an honourable mention for its print campaign.

Online presence: The winner was Osler Hoskin & Harcourt for its “Osler’s Capital Markets Review” campaign.

Practice development: Blake Cassels & Graydon LLP won in this category for its entry entitled “Food, Beverage & Agribusiness Industry Group.”

Rising star: Nominees in this category for legal marketers with less than 10 years in the business included Rachel Collins, marketing technology specialist at Goodmans; Erin Neumann, marketing manager at Goldman Sloan Nash & Haber LLP; and Shaila Pirani-Freitas, manager of programs and events at WeirFoulds. Rachel Collins was the winner and was presented with her award by Joanne Rossi, vice president practice lead of IQ Partners.

Photos: Gail J. Cohen

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