One of my biggest pet peeves is getting the e-mails from law firms with links to read their newsletters or articles only to click on the link and have a pdf begin to download. While I am not a client, I read an awful lot of law firm alerts, newsletters, articles, etc. And if I’m not on your law firm’s mailing list, feel free to add me! But I digress. Back to the point, which is links to pdfs are not particularly user friendly. And they are particularly unfriendly to those using mobile devices.
Today I went to a Legal Marketing Association session on mobile best practices and in light of my above pet peeve, thought I would share some of what the panel had to say about marketing via mobile devices.
They provided some interesting stats: 85 per cent of all mobile phones will have browsers by this year; mobile internet use will surpass desktop use by 2014; and 74 per cent of in-house counsel, aged 30 to 39, prefer receiving client bulletins on their smartphones (this from a study for Corporate Counsel magazine). So those are some things to consider when creating a mobile marketing plan.