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Monster Energy Company v. Pacific Smoke International Inc.

- Parties: The plaintiff was Monster Energy Company. The defendant was Pacific Smoke International Inc.. 

- Subject Matter: This Federal Court matter involves a trademark infringement action filed under Court File No. T-581-24, in which Monster Energy Company alleges that Pacific Smoke International Inc.'s use of the FLAVOUR BEAST Trademarks and associated design elements infringes its family of BEAST Trademarks, Claw Icon, and MONSTER Trade Dress. Pacific Smoke has filed a counterclaim seeking to invalidate Monster Energy's UNLEASH THE BEAST! registration for lacking distinctiveness. The case is ongoing.

- Date: The hearing was set on April 22, 2026.

- Venue: This was a federal case before the Federal Court.

- Amount: No financial award was specified.

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Monster Energy Company
Law Firm / Organization
Robic LLP
Pacific Smoke International Inc.
Law Firm / Organization
Dipchand LLP
Federal Court
T-581-24
Intellectual property
Not specified/Unspecified
19 March 2024