The company is looking to expand its global workforce by over twice the current count by year-end
An advertising campaign featuring British actor Jude Law has caused legal AI company Legora’s visibility to soar significantly, reported the Financial Times.
The volume of unprompted visits to Legora’s website spiked by 900 percent 30 days after the campaign’s premiere in April. The campaign’s theme was “Law just got more attractive.”
“Legora asked me to be the new face of their brand. So when you see my face in the future, you can associate it with precise drafting, seamless collaboration, and thorough research – powered by AI,” Law said in a Legora media release.
Saturday Night Live veteran Rhys Thomas directed Law in the advertisement, which was shot by Oscar-winning cinematographer Hoyte van Hoytema.
Legora chief executive Max Junestrand told the Financial Times that demand “has never been higher.” The company’s client list grew to 1,200 over the previous year, and he revealed that the firm intended to expand its global workforce from 650 employees to about 1,500 by the end of the year.
A person familiar with Legora’s financials indicated that the company prices its services at an average of approximately US$100,000 a year, reported the Financial Times. This month, Legora announced that it was launching in Madrid, Milan, and Paris in the third quarter of the year; moreover, the company rolled out a London engineering hub looking to bring in 700 EMEA employees in the next 6-12 months.
Last month, the company grew its Asia-Pacific presence by launching offices in Singapore and Tokyo.
“The conditions in Asia-Pacific right now — record M&A volumes in Japan, Singapore's position as the arbitration and deal hub of the region, a legal services market that rivals the EU in scale — make this the right moment to commit fully. We see a significant opportunity, and we intend to lead in it,” Junestrand said in a Legora media release.
Legora’s VP revenue APAC, Heather Paterson, explained that the company chose these cities as bases deliberately – revenue-wise, Japan is among the biggest legal services markets in the world, while Singapore is home to the regional headquarters of many Magic Circle firms, major US firms, and the Singapore International Arbitration Centre.
“APAC's combined legal services fee pool rivals that of the EU, and the cross-border deal and disputes work that flows between this region and EMEA and the US runs through corridors Legora already covers. For the first time, we can say we're truly global in the way our clients are,” Paterson said.
Legora also allied with InfoTrack in Australia to meld Legora’s platform with certain InfoTrack services.
