CL Talk

Erin Cowling on small firms, AI, and the freelance edge

Jun 02, 2026

   

Small and mid-size firms head into 2026 with one advantage their larger competitors can't easily match — the speed to adopt technology, keep what works, and drop what doesn't. In this episode, Tim Wilbur, managing editor of Canadian Lawyer, talks with Erin Cowling, CEO and founder of Flex Legal Network and a former Bay Street litigator, about what's actually changing for small firms and what just looks like noise. Cowling explains how she built a freelance practice into a network of more than 80 lawyers, paralegals, and law clerks, and why she thinks the firms that are pulling ahead treat their practices as businesses first. The conversation covers clients running their invoices through AI to test whether a bill is fair, the wide split between firms that go all-in on AI and those that refuse to touch it, and the "shiny object syndrome" that leads firms to overspend on tools they barely use. Cowling also pushes back on the idea that freelance counsel are junior help and describes the emerging bottleneck: as associates move faster with AI, senior review still can't be automated. Cowling will appear on the panel, "Running a Small Firm in 2026: What's Changing — and What Actually Matters," at the Canadian Legal Summit this October in Toronto.

Register here for the Canadian Legal Summit.

AI is not all or none: Tiana Van Dyk on using it well in e-discovery

AI is not all or none: Tiana Van Dyk on using it well in e-discovery

Jul 07, 2026

The Epiq Canada managing director on cutting through AI hype and keeping a human in the loop

Luca Citton and Marti Phillips on the hiring shift AI is forcing on law firms

Luca Citton and Marti Phillips on the hiring shift AI is forcing on law firms

Jul 03, 2026

Boughton Law president Luca Citton and Meritas legal tech lead Marti Phillips join Tim Wilbur to make the case for 'lawyer fluidity' over academic credentials

Samsung's Sahil Razdan on AI, ad tech and privacy by design

Samsung's Sahil Razdan on AI, ad tech and privacy by design

Jun 24, 2026

From consent and children's data to IAB Canada's AI standards, and why legal work still needs human oversight

Lindsay Duprey on AI, e-discovery and defensible legal data

Lindsay Duprey on AI, e-discovery and defensible legal data

Jun 23, 2026

The Array Canada president on moving fast without losing judgment as evidence volumes spiral out of control

Allison Speigel on flat fees, fast decisions, and what Big Law can't match

Allison Speigel on flat fees, fast decisions, and what Big Law can't match

Jun 16, 2026

Litigator Allison Speigel joins host Tim Wilbur to talk through how a small firm uses flat-fee billing, quick decisions, and plain talk with clients to take on the country's largest firms