Heather Suttie, another Canadian Lawyer blogger and recognized industry thought leader on global legal markets and trends, started the conversation last month on the business value of proper positioning. I will continue the conversation this month with practical help on how anyone can jump right in and try it.
As Juliet bids Romeo good night until the night turns into the morrow, so I bid you all adieu until the next time we connect. This is my last online column with Canadian Lawyer!
Just do an online search for “top leadership attributes” and you will find more than eight million results. Then try searching for “top leadership attributes of a poor leader” and you will get more than 96 million results!
The event season is upon us, providing us with a deluge of human interactions. Imagine if every interaction led to a future business opportunity.
I stumbled on some photos of my first car last week — a British Leyland Motor Corporation (not BMW) Mini in British Racing [AKA bright] Green. In my cherished memories, that car was my best friend, my badge of independence, my freedom, my proof of being grown up, my ticket to popularity, my pride and my joy.
Dark social is the online equivalent of traditional word-of-mouth communicating. Word of mouth is an essential component in legal referrals. Can you really understand how clients come to you or who influences them?
Including marketing and business development skills into your early professional legal education program increases your odds of success in your legal career.
You do have that natural gift if you look at business development as mitigating clients’ risks, resolving conflicts and providing solutions. Didn’t you go into law to help people and organizations? The BMW and Rolex are nice, too — but isn’t the mission of a lawyer to prevent and resolve conflict for people? Isn’t it a lawyer’s responsibility to advocate effectively for those who cannot?