Merchant Law vies for new Internet domains

Regina-based law firm Merchant Law Group LLP is one of several Canadian companies competing for a new piece of the web.

The Internet Corporation for Assigned Names and Numbers just released the list of applicants for new generic top-level domains, such as .app, .corp, .inc, .web, etc. Currently, there are only 22 generic top-level domains available, but ICANN is creating new addresses to ramp up competition and selection and by allowing more private companies to manage suffix registries. ICANN has received more than 1,900 applications for the new TLDs.

Registering a web address is relatively inexpensive for consumers, but applying for one of the new TLDs could cost up to $2 million: there is a $185,000 application fee and $25,000 in annual charges, plus ancillary costs and legal fees.

Merchant Law has applied for eight domains, including .app, .art, .blog, .club, .home, .law, .love, and .news. In some cases, the law firm is up against Internet giants Google and Amazon. ICANN has requested that groups fighting for the same domain negotiate amongst themselves first and if a settlement can’t be reached then it will go to auction.

“We don’t see this as a situation where we can’t involve venture capital or other sorts of strategic alliances to get to where we want to be,” managing partner Evatt Merchant told ITBusiness.ca.

Merchant said the firm was originally going to bid on a dozen domains but scaled it back to eight. It has partnered with CentralNic Ltd. to operate the technical side of things while it focuses on marketing.

Other Canadian companies such as Rogers Communications Inc., Shaw Cablesystems, and Tucows TLDs Inc. are also vying for some of the new domains.

Phone calls to Merchant Law were not returned by press time.

Recent articles & video

Lawyer salaries may vary more in wake of competition law changes: recruiter report

BC Supreme Court rules 'My Children' in will refers only to children from deceased's second marriage

Manitoba Court orders shared parenting plan in high-conflict case involving family violence

BC Court of Appeal overturns damages award for crash injuries due to credibility issues

Alberta Court of Appeal reinstates claim for specific performance in farmland purchase dispute

Health PEI’s private contract with physicians not subject to judicial review: PEI Supreme Court

Most Read Articles

Husband's transfer of matrimonial home to wife fraudulent: Ontario Court of Appeal

BC Supreme Court awards damages in ICBC privacy breach class action

How to spot ChatGPT output masquerading as legal analysis

Survey shows many Canadians not keeping track of financial information crucial for estate planning