Heather Suttie

Heather Suttie

Heather Suttie is an internationally recognized legal marketing and business development consultant. She works with law firms, law companies and lawyers — Global to Solo — BigLaw to NewLaw — helping them thrive in the evolving legal industry by claiming a distinctive position and sustained competitive advantage resulting in greater market share, revenue and profits. Reach her at +1.416.964.9607 or heathersuttie.ca

When sales becomes value: securing more legal work

The process is best taken in small steps, by thinking and acting like a farmer rather than a hunter

Inside a legal entrepreneur's mindset

With the pandemic providing an opportunity for reflection, innovators may flourish more than ever

The hybrid legal services team

Collaboration leads to efficiency and pooling of talent that results in greater commercial value

Managing the client connection challenge

Good client management requires diligent execution on savvy business development techniques

Recreating the legal ecosystem in a time of hardship

Investing in client experience — and not raising rates — will strengthen the legal marketplace

Being superhuman means keeping it real

Value is a measure of worth and oftentimes has nothing to do with cost; it is about trust and faith

Positioning in the legal market now

Customized combo of four key components enables a firm or individual to differentiate from the pack

Delivering value matters more now for law firms in a time of pandemic

The ‘surprise and delight’ factor will boost your brand and bottom line, argues Heather Suttie

Restructuring legal markets: Brace yourself

Global response to COVID-19 proves false the notion that change is slow, writes Heather Suttie

Commoditizing legal services

When many law firms are as fungible as peanut butter, savvy productization and exemplary service are differentiators, argues Heather Suttie