Heather Suttie

Heather Suttie

Heather Suttie is an internationally recognized legal marketing and business development consultant. She works with law firms, law companies and lawyers — Global to Solo — BigLaw to NewLaw — helping them thrive in the evolving legal industry by claiming a distinctive position and sustained competitive advantage resulting in greater market share, revenue and profits. Reach her at +1.416.964.9607 or heathersuttie.ca

Restructuring legal markets: Brace yourself

Global response to COVID-19 proves false the notion that change is slow, writes Heather Suttie

Commoditizing legal services

When many law firms are as fungible as peanut butter, savvy productization and exemplary service are differentiators, argues Heather Suttie

Legal market strategies for uncertain times

Legal market strategies for uncertain times

Legal Market Strategies for Uncertain Times, from Heather Suttie

Blood in the water as professional services firms eat into global legal markets

While traditional law firms may believe that technology and non-traditional legal companies are the biggest competitive threats, none – not even all of the world’s legal technology companies and alternative legal service providers combined – come close to the continuing advancements being made into the global legal services market by the big four professional services firms.

Legal gets a mulligan: A chance for do-over a now expected legal service approach

An overarching theme of the conference was that smart law firms must act quickly to adopt ALSPs into their businesses and client dealings. While ALSPs aren’t new, in-house lawyers I spoke with in Atlanta want an ALSP as part of their legal service team and expect full co-operation and collaboration between themselves and every legal entity that serves them.

The value of legal market positioning

Definitive legal market positioning leads to an authoritative brand. Being everything to everyone means you’re nothing to no one. This is why your legal market position is critical to surviving while your brand is key to thriving.